#tourism#japan#influence#content
The project.
PartnersJapan Expo · JNTO · Universal Studios Japan · JR West Pass
Year2026
FormatCreator trip
With Japan Expo, the JNTO (Japan National Tourism Organization) and five Japanese regions, we sent five creators on location to reveal a Japan off the beaten track.
Five regions, five perspectives, one shared goal: to make European travellers want to leave the usual routes behind and explore Japan differently.