#influence#gifting#fashion#uniqlo
The project.
ClientUNIQLO UT
Year2024
FormatInfluence · Gifting
Around the pop-culture UT collections, including the Dragon Ball capsule, we ran an influence and gifting campaign: creator selection, seeding of the pieces and content production.
The goal was to bring UNIQLO's manga and anime collaborations to life for the communities that want them most, with authentic, desirable content.